The retail industry always creates new customer experiences. The sector aims to maintain a memorable and unique bonding with customers. In today’s world, industries are getting differentiated through innovative technological approaches. People have started using the internet for grocery shopping and started browsing through eCommerce websites for almost everything. Augmented reality and Virtual reality are transforming the shopping experience, allowing technology to dominate. Virtual reality and augmented reality in retail is used to plan, design, research, and enhance the customer experience. It offers a competitive advantage in the retail market by updating the current patterns and trends.
Role of AR/VR technologies in different Retail markets
- In Fashion Industry:
In the fashion industry, AR/VR technologies provide the Virtual try-on concept. Other advantages are features like navigation in the AR application or Virtual tour of stores. VR provides a feature where a customer chooses a model of his/her body dimensions and can see a virtual try-on of products on similar models.
- Departmental Stores:
In a departmental store if you want to know the features and advantages of the desired item, then you need to wait for someone to come and assist you. With the help of AR/VR technology, you can use an application where on scanning a product you can rotate it, see its features, and mantle or dismantle it.
In the automobile industry, there can be different variants to a particular model of a car. But all can’t be shown in one showroom for space reasons. In such a situation, there is a solution where a user scans one model of the car and virtually sees other variants right in front of him/her. It leads to easier decision-making for the customer. It also saves the rental cost of the company.
- Travel and Tourism:
Customers often make their travel decision based on 2D inputs. For a customer, it would be a different experience to have a 360-degree view of a place before visiting it. If the tourism companies can have these technologies on their websites, it will improve customer engagement, decision-making, and hence sales numbers. Also, by using an advanced AR-enabled navigation solution, you can scan a place and identify eating hubs, bars, shopping malls, etc. from a single spot.
- Food and Beverages:
Consider a scenario, where you visit a restaurant and order a dish. Now, you are waiting for it to get served. It would have been nice if you get an opportunity to see it while it is in the making or get to know about the ingredients or an option to add or remove an ingredient. These small marketing techniques through AR/ VR technology go a long way in satisfying a customer. This helps in retaining a customer leading to the company's growth.
By offering people technological experiences of great value, it is likely that more people will adapt to the introduction of AR/ VR in retail. The traditional retail experience continues to change, and technological advancements offer customers a new shopping dimension.