The logistics industry is mostly driven by consumers, and the Indian logistics market is vast. It is the backbone of our economy, allowing for quick and efficient distribution and movement of products and services. As a result, supply chain models must be more durable, integrated, and effective than ever before.

Last year, when the pandemic wreaked havoc, every business faced significant difficulties. How could the logistics industry possibly be left behind? The logistics ecosystem, as one of the unorganised marketplaces, encountered numerous roadblocks, putting its tenuous existence in jeopardy. Small businesses, vendors, and the driving community all benefit from the segregation.

The logistics industry is mostly driven by consumers, and the Indian logistics market is vast. It is the backbone of our economy, allowing for quick and efficient distribution and movement of products and services. As a result, supply chain models must be more durable, integrated, and effective than ever before.

The movement in consumer behaviour and tastes toward internet shopping aggravated the problem even further.

When the pandemic pushed digital adoption throughout businesses, the logistics industry was among the first to adopt new technology. Industry participants acknowledged that adopting a digital transformation strategy was critical to surviving and thriving in the market, as well as running their businesses smoothly and efficiently.

Despite all of the positive aspects, the sector is not without its challenges. The lack of technological penetration is one of the primary issues that the logistics value chain faces. This indicates that technology adoption is proceeding at a snail's pace. This constraint is evident from both the suppliers' and consumers' perspectives. Furthermore, because the industry is not concentrated with large companies, inefficiencies exist across the logistics sector in terms of operations and competence.

This is where new-age players come in to save the day. These tech-enabled companies are aiming to eliminate inefficiencies in the logistics industry. They endeavour to provide the best service possible.

Whether it's smart freight procurement, vendor management, warehousing automation, asset tracking, route and load optimizations, financial reconciliations, dispatch planning, or last-mile efficiencies, technology has been able to transform the entire sector and bring it on par with advanced economies' efficiencies.

The willingness of the various stakeholders (customers, carriers, drivers, etc.) to accept the benefits of adopting technology in crucial processes has been the main barrier faced by the supply chain and logistics sector in terms of technology adoption to date. However, India's booming e-commerce business has been a leading proponent of agile and tethered development.

Digital transformation will be critical in improving overall customer experience and will, in the future, disrupt the entire supply chain and logistics industry.

New-age technology, according to industry experts, could be the appropriate solution to these problems. They also claim that in the future, technologies like the Internet of Things, AI, Machine Learning, Big Data Analytics, and automation would govern the logistics industry. Overall, digital disruption will play a critical role in improving customer experiences and driving market growth.